Accenture and British Triathlon Working Together to Improve Performance

LONDON; 31 August 2017 - Accenture has signed a four-year sponsorship deal to become a lead partner of British Triathlon. The unique partnership will see the leading global professional services company work hand-in-hand with the sport’s world-class athletes and coaches. The two organisations will also promote inclusion and diversity through the expansion of a new mixed relay format of triathlon.

Accenture is now an Official Partner of British Triathlon’s Elite Teams. The organisations will work closely to improve elite triathlete performance in the run-up to Tokyo 2020 by applying new technologies across the sport’s world-class Olympic and Paralympic programmes.

Accenture will also be the Official Innovation Partner and Official Mixed Relay Partner, a format that British Triathlon has big plans for following the recent announcement that it will debut at the Tokyo 2020 Olympic Games.

Julian Skan, Senior Managing Director at Accenture, said: “We are extremely proud to partner with British Triathlon. Triathlon is a sport that fits perfectly with our focus on gender equality and disability inclusion, as well as promoting health and wellbeing. And nothing beats working together when you are striving for success, so we’ll support British Triathlon’s elite triathletes by applying new technologies with the aim of improving performance.”

Jack Buckner, Chief Executive of British Triathlon said: “Accenture is a company that has innovation and excellence at its heart. Nothing beats working together and our team is looking forward to the new partnership, especially with this weekend’s Accenture British Triathlon Mixed Relay Cup 2017 Nottingham. It will provide the launch pad to our relationship and mixed relay as we aim to attract new audiences to our fast growing sport.”

The deal represents one of the biggest investments in British Olympic sport since the London 2012 Olympic Games. It’s a unique opportunity to build upon the sport’s success and create a platform to encourage active and healthy lifestyles through triathlon.

Emma McGuigan, Group Technology Officer for Accenture’s Communications, Media & Technology operating group, continued: “Innovation sits at the heart of the partnership, and is woven through all aspects of the relationship. From championing the new mixed relay format of triathlon to enhancing elite performance through collaboration projects, we look forward to playing our part in propelling British Triathlon’s elite athletes towards their 2020 goals.”

Mixed Relay Expansion
As the Official Mixed Relay Partner, Accenture will support the expansion of British Triathlon’s Mixed Relay Cup with three events in 2018 following the inaugural race in Nottingham on Saturday 2 September. Accenture will also be promoting working together and healthy lifestyles through the creation of the Accenture Mixed Relay Corporate Cup visiting Leeds, Manchester, Glasgow and Northumberland over the coming 12 months.

Please visit http://www.britishtriathlon.org/media for British athlete profiles, free images* and general information about triathlon. *Please refer to image use restrictions in the gallery section of the site.

About British Triathlon
British Triathlon is the Governing Body for the sport in Great Britain. It is responsible for raising the profile and delivering elite performance for Triathlon, Paratriathlon, Duathlon and Aquathlon in Great Britain. Triathlon is a fast growing, dynamic and modern Olympic and Paralympic sport with talented world class athletes, coaches and support staff, focused around delivering world-class success and inspiring participation.

Great Britain is home to double Olympic Champion Alistair Brownlee, 2016 silver and 2012 bronze medallist Jonathan Brownlee and 2016 bronze medallist Vicky Holland. In addition, British paratriathletes returned from the Rio 2016 Paralympics with one gold, two silver and one bronze medal courtesy of Andy Lewis, Lauren Steadman, Alison Patrick (Guide: Hazel Smith) and Melissa Reid (Guide: Nicole Walters) respectively.

We also have a strong squad of highly world ranked elite triathletes, and emerging talent from our youth development programmes https://www.britishtriathlon.org/media/statistics.

There are over 1,200 triathlon events conducted in Great Britain each year, a figure which grew by 63% between 2012 and 2016. British Triathlon is committed to being a leader in environmental awareness in sport, protecting the environment in which we operate today and in the future.

British Triathlon is a beneficiary of the UK Sport Lottery funded World-Class Programmes (WCP). The programmes focus on performance sport with the aim of achieving sporting excellence on the world stage. Further information can be found on the UK Sport website at www.uksport.gov.uk.

Visit www.britishtriathlon.org/media for downloadable image galleries, detailed athlete profiles, results, stats and information.

About Accenture
Accenture is a leading global professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology and operations. Combining unmatched experience and specialized skills across more than 40 industries and all business functions—underpinned by the world’s largest delivery network—Accenture works at the intersection of business and technology to help clients improve their performance and create sustainable value for their stakeholders. With approximately 411,000 people serving clients in more than 120 countries, Accenture drives innovation to improve the way the world works and lives. Visit us at www.accenture.com

Contact:
Andy Rowlands
Accenture
+44 7952 594 784
andy.rowlands@accenture.com


British Triathlon Media Team on 01509 226 161 or Tom Goldspink
tomgoldspink@britishtriathlon.org on 07795415452